Having designed and delivered multiple events across Messe Berlin’s 180,000m² exhibition space over the years we tend to visit Berlin at least once a year.
This year, we delivered EVRAZ’s presence again at the leading international trade fair for transport and technology. Innotrans is also the largest rail industry event in the world, held every two years. and everything from tank wagons to high- speed trains are displayed on 3500 meters of track. This year in its 11th year Innotrans attracted 2,950 exhibitors from 60 countries.
Amongst the 127 vehicles displayed outside Siemens introduced several new rail vehicle concepts for mass transit, commuter and mainline services, including the new Miero lightweight, energy-efficient train. This years focus seemed very much to be on Digital Movement.
Also interesting for us as experience designers specialising in exhibitions and events was to see how other brands presented themselves at the show.
Back in 2018!