Slide background

Slide background
Slide background

Slide background

Slide background

Slide background

Slide background

 

DUGOUT · FOOTBALL

bharatjean_dugout_soccerex_logo

We partnered with EngageWorks to design an experiential event stand for Dugout on two separate major football events: ‘SoccerEx’, 6-8th September 2016 in Manchester and ‘Leaders in Sport’, 5-6th October 2016 in London. Dugout is a new online platform dedicated to football that allows Clubs and Players to monetize their content for the first time.

‘Dugout’ is the digital destination that offers exclusive unrivalled access to the lives of players behind football. This Hub is an exclusive place (outside of all the Facebook and Twitter noise) where you get quality football content, condensed and tailored to your interests.

We embraced the high- energy, frenetic collision of Club content, fans and players all in one hub by creating dynamic, bold and energetic experiences for the brand.

The living, breathing visual identity informs the vibrant stand design. 55x5m LED strips were programmed to reflect the brand colours. These were programmed to gently change colour formations over time, creating a dynamic element to the stand, and ran across the ceiling and side detail to offer the illusion of being in a tunnel or dugout.

The confident and disruptive design uses a neutral base allowing the colour and layering of the varied content to shine through creating exciting visual styles, in real time, different for every viewer.

bharatjean_dugout_soccerex_stand4

bharatjean_dugout_soccerex_brand

bharatjean_dugout_soccerex_interface

bharatjean_dugout_soccerex_led-tubes

bharatjean_dugout_soccerex_stand1

 

 

 

 

 

 

 

 

 

AUCENT
AUCENT
SILENT ARCH
SILENT ARCH
YASA
YASA
EVRAZ EVENTS
EVRAZ EVENTS
THE CODE @ ADWEEK
THE CODE @ ADWEEK
GUINNESS EXPORT HOUSE
GUINNESS EXPORT HOUSE
EVRAZ PORTAL
EVRAZ PORTAL
AFEWEE BOXING CLUB
AFEWEE BOXING CLUB
FOREVERMARK STORE DESIGNS
FOREVERMARK STORE DESIGNS
EVRAZ INNOTRANS
EVRAZ INNOTRANS
DUGOUT · FOOTBALL
DUGOUT · FOOTBALL
EDGE OF GOVERNMENT · DUBAI
EDGE OF GOVERNMENT · DUBAI
AURES LONDON
AURES LONDON
WORLD GOVERNMENT SUMMIT · DUBAI
WORLD GOVERNMENT SUMMIT · DUBAI
WALK DOHA
WALK DOHA
LOTUS AWARDS
LOTUS AWARDS
CHI COOK HOUSE
CHI COOK HOUSE
DELL AT HEATHROW
DELL AT HEATHROW
BABYLON
BABYLON
BLOOMBERG HQ
BLOOMBERG HQ
SQUAREROOT
ENERGI-ZE
ENERGI-ZE
MINISTRY OF DEFENCE · GOVERNMENT OF INDIA
MINISTRY OF DEFENCE · GOVERNMENT OF INDIA
SOURCE
SOURCE