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EDGE OF GOVERNMENT · DUBAI

The World Government Summit 2017 in Dubai challenged visitors to think in new and counter-intuitive ways about how to solve the most pressing public challenges of our time. The main purpose of the exhibits was to inform and trigger new thinking through interactive experiences.

Our concept for the immersive environment was created from the intersection of planes on different axes. The strategic positioning of these planes throughout created enclosed clusters and helped define a journey in the space. Each cluster contained areas where visitors could explore the exhibits in a dynamic way. Walls, tables and plinths all seemed to unfold from the main structure enabling platforms for physical and digital stories.

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As visitors crossed into ‘The Edge’, they started to see themselves projected in data across the leading wall surface, they were being tracked and their shape and form re-projected back in clusters of point data and particles.

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