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LOTUS AWARDS

ADFEST recently celebrated its 20th Anniversary 2017, and it is bitter sweet to bid farewell to the crystal globe that has been the ADFEST symbol for the past 2 decades. We proposed designs for the new trophy.

At the heart of ADFEST, is the Lotus Award, celebrating creative excellence in the region. It is testament to groundbreaking work that raise creative standard, push boundaries, and inspire people. ADFEST takes great pride in being a homegrown festival of humble origins, pure aspirations, and uncompromising passion for embracing creativity and cultural diversity.

The Lotus flower is not only the logo or award name for ADFEST, but its symbolism represents the roots of ADFEST. The Lotus is prevalent with its roots running deep in the Asian culture, whether as part of native botanic, religious ceremony, daily life, or art. It is inherent to the Asian heritage and culture.

Concept 1

Inspired by the traditional loudspeaker or megaphone, the conical shape rests on a transparent crystal base. It echoes the iconic advertising tool and the metaphor of announcing the winners of the Lotus Award.

Bharat&Jean_Adfest trophy2

Gold trophy

Bharat&Jean_Adfest trophy3

Gold-Silver-Bronze

Bharat&Jean_Adfest trophy1

Trophy Line up- Grande-Lotuses-Gold-Silver-Bronze

Bharat&Jean_Adfest trophy4 

Dimensions & Specifications

 

Concept 2

Evolved from the iconic crystal globe, the new trophy appears to have metamorphosed into a lotus flower. A metal star identifying the category is set-in the centre of the flower holding both parts together.

Bharat&Jean_Adfest trophy1A

Gold trophy

Bharat&Jean_Adfest trophy3A

Gold-Silver-Bronze

Bharat&Jean_Adfest trophy2A

Trophy Line up- Grande-Lotuses-Gold-Silver-Bronze

Bharat&Jean_Adfest trophy4A

Dimensions & Specifications

 

 

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