We recently worked with EngageWorks to design and deliver the ‘One Million Arab Coders’ initiative. Launched in October 2017 by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the initiative seeks to train a million young people in coding techniques to empower Arab youth and arm them with tools to succeed in the age of technology.
We delivered a VIP launch event followed by a public pop up. The ambition was to challenge the perception of coding and bringing to life the versatility and accessibility of code in an exciting and engaging space.
Visitors were invited to interact and discover the simplicity of code and its immediate impact on tangible outputs.