Dell wanted to create branded experiential zones at Heathrow terminal 5 to target departing passengers. The key objective was to drive desire and sales for XPS by creating interactive and entertaining experiences in an engaging space to allow people to discover the product benefits for themselves. The installation is shaped like a world map which reinforces the idea of travel and asks passengers ‘Where are you flying today?’ Whats the weather like? Know where the cool bars are? How many dollars you can get for your pounds?