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YASA

Yasa is a tier one provider of next-generation electric motors and controllers for the automotive industry. 

Driven by superior engineering capabilities with a state-of-art, large scale production facility in Oxford, they design and manufacture standard and customised products which are the smallest and lightest form factor available for a given power and torque. They address the ever more pressing issue of stringent emission targets by developing and harnessing the efficient electric technologies which are intrinsic to their products.

At the heart of Yasa’s identity is the desire to express their passion for engineering. From a typeface which has been created using strong structural elements to a colour palette which reflects the metal (shades of grey) so heavily used in their products and facilities, the  brand identity by BrandCap attempts to be as true to the YASA brand as possible.

Brand Guidelines by BrandCap

 

We designed Yasa’s brand environments in line with the newly refreshed identity. The new design is elegant, modern and reflects ‘Engineering Revolution’ through a deceptively simple design, and clean, linear appearance created using strong structural elements. The branded environments included exterior signage elements, a new welcome experience and interior treatments to client facing zones. 

 

 

 

 

AUCENT
AUCENT
SILENT ARCH
SILENT ARCH
YASA
YASA
EVRAZ EVENTS
EVRAZ EVENTS
THE CODE @ ADWEEK
THE CODE @ ADWEEK
GUINNESS EXPORT HOUSE
GUINNESS EXPORT HOUSE
EVRAZ PORTAL
EVRAZ PORTAL
AFEWEE BOXING CLUB
AFEWEE BOXING CLUB
FOREVERMARK STORE DESIGNS
FOREVERMARK STORE DESIGNS
EVRAZ INNOTRANS
EVRAZ INNOTRANS
DUGOUT · FOOTBALL
DUGOUT · FOOTBALL
EDGE OF GOVERNMENT · DUBAI
EDGE OF GOVERNMENT · DUBAI
AURES LONDON
AURES LONDON
WORLD GOVERNMENT SUMMIT · DUBAI
WORLD GOVERNMENT SUMMIT · DUBAI
WALK DOHA
WALK DOHA
LOTUS AWARDS
LOTUS AWARDS
CHI COOK HOUSE
CHI COOK HOUSE
DELL AT HEATHROW
DELL AT HEATHROW
BABYLON
BABYLON
BLOOMBERG HQ
BLOOMBERG HQ
SQUAREROOT
ENERGI-ZE
ENERGI-ZE
MINISTRY OF DEFENCE · GOVERNMENT OF INDIA
MINISTRY OF DEFENCE · GOVERNMENT OF INDIA
SOURCE
SOURCE